Choosing a CMS system based on the SEO lines:
In the digital world, where there is a lot of hope and positive reports about everything, underlies the threat and danger to the same system, be it to any big or small company. The dangers need not be alone hacking but in the form of declining your business, making you inefficient in front of your competitors. Many and most of the businesses have websites today, and all are connected to the social media platforms. But, if you have a bad content or say irrelevant content, then your website or the business page won’t come up in the search engine!! this reduces your incoming volume to your business, only when your page is put in the top numbers of the website search engine like google, you will receive a good volume of inflow. So, the main aim of any business, be it good or bad is to put their websites in a way that it reaches the SEO and gets a chance to stand in the line. All you need to do is manage your content that goes into the website. well, managing content doesn’t mean that you should check every website content word by word, but refine it in such a way that it gets picked up while searching, that your website should be SEO friendly, in all terms; like designing, structural part and the content finally(this includes keywords and niche).
SEO is the search engine optimization, that is fitting your website to be listed in the search engine like Google, Bing, Yahoo and so on. Though content management is a big topic and takes care of the SEO to some extent, for online businesses we need the website to be SEO friendly completely, we need to find ways to make our website meeting the SEO standards and make sure that eth page pops up on the engine page. Here are a few tips to make your website SEO friendly, and gain huge volume to your site:
Customise the page heading, title, and Metadata:
Any good content management system should focus and allow customization in these fields:
Title of the page
Meta tags for keyword and description
The system should be so flexible that they should be independent of each other. The title behavior and placement shouldn’t affect the description tags below. In website building, its all the computer language and one needs to have a free flow to the characters. The system language shouldn’t limit the number of characters used to create a title, heading, description and so on. The system should be able to auto-populate all these fields because each customer is different and have different requirements based on their field of work, the website for architecture and IT software is totally different and needs to be able to be customized.
The Structure of the URL:
Unless we are technically sound, understanding the usage and importance of URL is not possible. Hence it is advised for you to understand these things before you step in, to learn some basics about all these technical versions that you come across. Well, a URL is a link to your page, a simple description. If the links are too many, then the Seo wouldn’t be able to identify the genuine contents and the fake that might get created later by hackers. So, the CMS that you choose should be able to produce a URL that is SEO friendly, without being duplicated many times, without duplicating the same content again and again. For example, if we have 2 different URL’s and have the same content in both, nobody will like getting into your URL’s the next time, because they get that the content is not updated and don’t want to see the same stuff again and waste time, this leads to falling in the volume flowing into your website. So, the CMS should be able to tackle this issue, or creating a dynamic URL, that doesn’t have duplicate content or redirect to the same page for a different URL.
Every website will have a sitemap and any simple CMS can create these using the XML functionality. But, make sure that your CMS can make it happen, else its again another work on your task list, which you need to go hunting.
Navigation Menu is drop down format:
302 Redirect Error:
We might get this error, while we visit websites. 302 errors are given when a page of the website is moved temporarily, while the main the incident that the page would have moved permanently to another address. This creates ambiguity in the SEO and enables duplicate URL creation, that again leads to repeated content for the readers. Hence to resolve this ambiguity, CMS implemented to throw 301 error, that clearly says the page being moved permanently and points on the link automatically or redirects you to correct page, without duplicating the link. SEO sees any link(URL) as a new one, they are not humans to read every letter in the link and identify them as similar, hence its essential for those aiming to get their page listed in SEO to follow the SEO aspects and make their page friendly to SEO engine rather than adapting to their comfort dan knowledge.