A teacher in my university was famous for giving out life lessons:
She was ripe with age but her humor and her wisdom are still fresh in my mind even after two decades of graduating. In one of the economics classes, she had quipped, “Don’t ever consider going to a supermarket when you have eaten since morning and never attempt to go there without a grocery shopping list.” Everyone was in guffaws but her wisdom is now prominent years later. I do see myself picking up loads of groceries sometimes way more than I would actually need in a month only because at the spur of the moment I think there is a great promotional offer running or that the deal is just too good to miss on the economy pack. So, there you go; instead of being able to save money, we all are actually wasting a lot of it! This anecdote was, of course, to drive home the point to you that while choosing a content management system that is right for you in your personal capacity or for your organization then you need to do a complete appraisal of what you actually need versus what is available on the market.
Finding the right CMS can be tricky for you:
Companies marketing their CMS skills can brandish their services with fancy names and seductive features and package them in such a way that you and your organisation may feel that it is the best feature for you and it will help in increasing the productivity and consequently the bottom line of the company but in reality it would be a feature that you may never ever need in your organization’s lifespan.
Determining organizational needs is of paramount importance:
Before settling down for a Content Management System provider it is important that the company determines its needs, chalks out future strategies and also calls for a meeting and does appraisals on what exactly is needed to further the ends of the organization. In absence of utilizing such tools, it may be a futile exercise to buy a CMS off the rack and later realize that it is absolutely redundant.
The core functionality of the system needs to be taken into account:
Content Management System is just not about creating, editing, modifying and deleting content and design elements. There is a world of possibilities as to what a good CMS can do to your company’s website.
Your company’s website is your face to the outside world. It is important that it moves with time and is dynamic enough to include changes in short notices without going in for a complete overhaul of the website. a great CMS allows for this. The core functionality of the system may also help the company if it ever wants to diversify.
The usability parameter of the website:
The content management system must not just be fancy and attractive alone but it must be functional. This can be determined only after a trial run of the system. Do not settle for a system without asking for a free trial of the system to see if it suits the basic functional requirements of your business strategies. This will give you a live demo of what the system is put to good practice can do for your company’s website.
The editor needs to be given adequate importance:
Most of the CMSs use WYSIWYG or What You See Is What You Get editors and it is the most common of all the editors used. But the overkilling use of this kind of editor has made it so popular that a lot of companies do not put a thought process into it. the risk of having this kind of an editor is that the content managers have a lot of freedom to not just curate the content of the website but they can also change the layout and the design of the content and that can have a significant compromise on the overall design element of the website leaving it fuzzy and somewhat inconsistent and hence ineffective.
Image editors are a must:
With the kind of photo sharing that is taking place in today’s times, photo and video editing tools are a must on the system. The cropping, resizing, rotating and flipping of the images must be an inbuilt feature.
The sharing feature:
The way and the format of sharing the particular content on the website is also an important thing to bear in mind while zeroing on the right CMS. One more thing to consider is if the indexing of the data is based on the format of the availability of the content or is it easy to share the content across the formats like in word, pdf and Excel sheets. This is an important feature especially today because consumers do not like to download too many clunky applications on their devices or smartphones in order to be able to access the content in any one particular format alone.
The search feature must be a winning one:
Consumers today are hard pressed for their time. No one has the time to sift through entire contents of the website in order to retrieve something that they are looking for in particular. Search, advanced search, and meta-search options are therefore never a choice but a necessity in today’s times.
The flexibility of the content:
Frustration is easy for a customer who realizes that it takes ages for him to download something from the site. Therefore, to have a leeway over your competitors it is always important to cut down on the downtime of your website and make sure the content is stored on servers and clouds where it is easily retrievable and in shortest possible time.
Today’s organizations are truly global in the real sense of the world. The CMS must, therefore, provide for the best multilingual support. This will ensure that customers around the world get to access your website without having to download any other translation tools. If you are looking for customer feedback then the CMS must provide the organization with a set up for gathering such feedback in the form of chat rooms, discussion forums, comments and also website and store ratings. This is an indispensable tool for organizations that take their job of customer satisfaction seriously! Did you find this blog useful, write to us to know what else would you like to know about Content Management Systems and we would love to oblige!!